The Orogold Store will be the first to be opened in the state of New York.
Read what NYmag had to say about the grand opening below:
The Midas Touch
- By Jessica Silvester
- Published Jun 9, 2013
Five-year-old skin-care line Orogold, which made a name for itself with 24-karat-gold-infused moisturizers, launches its first New York store on June 16 (118 E. 57th St., nr. Park Ave.; 212-371-7242). The gilded space specializes in splurgy day, night, and eye creams starting at $98. Each product incorporates Orogold’s namesake in one of two ways: as metallic flecks, believed to brighten the complexion, or as a fast-penetrating “nano” liquid, said to boost circulation and thus smooth wrinkles. The boutique will also exclusively introduce a 24K Gold Caviar Collection (from $3,000), using antioxidant-rich fish eggs as its (other) big selling point.
Read the full article here.
Gold has long been known for its restorative qualities when applied to the skin. When in nano-particle form, gold can penetrate into the deep layers of the skin and promotes collagen and elastin production at a cellular level.